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eMarketer Lowers US Online Ad Spend Forecast by $1.6B

Advertisers in the US will spend $25.9 billion online this year, according to eMarketer’s revised US Internet ad spend projections – slightly lower than the its October 2007 forecast of $27.5 billion...

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Internet Yellow Pages Battle Heats up between Yellowpages.com, Superpages.com

Due in part to new strategic partnerships, shifts took place among the top Internet Yellow Pages (IYP) sites in 2007, with Yellowpages.com Network becoming the IYP search market leader in Q4 2007,...

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Top 10 Travel: Hotel Chain Sites – February 2008

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Top 10 Telecom Websites – February 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Top 10 Online Automotive Destinations – February 2008

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Arbitron Releases RADAR 96 March 2008 Radio Network Ratings

Arbitron today released its March 2008 RADAR radio network audience reports (RADAR 96) covering the period January 11 – December 12, 2007 and including PPM and diary respondents. It had issued some...

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Consumer Confidence Index Down 12 Points, at Five-Year Low

The Conference Board Consumer Confidence Index, which had declined sharply in February, plummeted in March to 64.5 (1985=100), down from 76.4 in February, and is at a five-year low (March 2003, 61.4),...

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Email Marketers in Trouble as ‘Spam’ Definition Evolves to Mean ‘Unwanted’

The definition of spam has effectively changed from “unsolicited commercial email,” an idea based on permission, to a perception-based definition – i.e., it’s unwanted – according to the “Spam...

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‘Wired Wealthy’ Donors a Missed Opportunity for Nonprofits

The “wired wealthy” donor donates on average $11,000 a year, and more than half say online giving is their preferred channel, but they find nonprofits’ websites to lack inspiration, connection, and...

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2007 US Advertising Expenditures Wrap-up: Spend Up Just 0.2%

The US advertising market continued to sputter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2% from 2006, according to TNS media intelligence. Fourth-quarter...

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